Transcending CSS Chapter 1
This chapter had a minimum amount of facts, and a whole lot of opinions. Going to give this an old fashioned try with this blog.
This chapter talks about the tools needed for this special kind of css. The factors involved, how to share the inventors, as well as some of the “best” minds that had a hand in further development. One of the main truths stated was that it is not designer friendly because it was created for technologists and not designers. CSS has had to change with the browsers as they were developed due in part the frequency of errors popping up when changing between them. The developments in new browsers or updates, have created more challenges for designers, with each passing day there is something new that has to be added into the code. Older browsers do not notice the change in programming as they still read the old code and the way that it shows up in the browser. With the new CSS, designers should not be afraid to push the boundaries and see what else is out there that they can push.Transcendent CSS abandons the myth that a less compatible browser is the normal thing to do.
a. Purpose: Twitter’s purpose is a social network designed for the user to discuss their every day actions or every moments actions. It is all up to the user on how they share their information.
b. Audience: The general, public, government, pretty much everyone that logs onto the net and decides to use it.
c. Does it reach? As one of the highest ranked social sites it is my opinion that it does reach worldwide users, and informs.
d. useful: It is useful, that is can show posts from news networks, emergency alerts, problems, and also helps.
e. Facts and issues: There are privacy issues that face all sites, you can be hacked or you might post something that you don’t really wish to share with everyone. But you can privatize your settings that only your followers and those you approve can see what you post.
f. encouraging? The site though simple and plain can be encouraging for others to use to keep up with their favorite celebrity or friends. This site has multiple uses in a simple format.
g. improvement: Add more vibrant colors, the site is wonderfully simplistic in its use. In my opinion there is really not much that needs improvement.
Type has changed vastly over the past few centuries from looks to how it is used. Type is used to emphasize and make our designs stand out from the rest whether it is a statement, or the name of a business or person, fonts or sketches are the basis of design.
Typography is a special area of design dedicated to letters, or widgets concerned with type. Working with type is as important as working with the rest of your design, it can easily take away from or add to the message.
Type itself is now considered a design, it creates visual stimulation that will make the reader want to look more into what you are communicating, it also can steer the reader around your design in the way that you want them to read and look at it.
Since the development of movable metal type by Johannes Gutenberg in Germany printing has been taking over the art of writing. The invention of the press was also the invention of terminology that we still use today in design. The press also came along creating the normal size fonts that we still use and see today.
There are many free fonts that are available for normal everyday and client use, but obtaining these fonts you run into the risk of not getting complete fonts. The only way to make sure that you get the complete fonts are to order from the owners, or from other reputable sites.
Designers of typesets can design for days, months, or even years. There are 2 main categories of typesets, serif and sans serif. While many sets look alike, there are subtle differences between them. Some can be as simple as the handles of on different letters, or the thickness of the curves. San Serifs have little tails at the end of the stroke lines, in this class also fonts are group together to create families, which show the ancestry of the font.
Composition is consists of the elements of the making of your final designs. Understanding what the elements of your design is where you need to begin. Considering the shape of your composition is pretty much the first step to see what you would be working at.
Space is the area taken up by your design components. It can be a large area or something as small as a matchbook or business card. Negative space is also known as white space or the space that is not taken up by your design. The space can be used to direct the viewers eye where you want it to go, whether its the design around the main focus or right at the main design itself. Space is considered as both a positive thing and a negative thing.
Lines are not things that exist in reality; lines are only found in art and design. Lines that are found outside of art and design are actually made up of other solid objects made up of two edges representing the line. The human eye is trained to see lines, even when they are not there.
The scale or proportion of your design is important, it creates unity in what you are creating to make it easier on the eye. If you want your creation to be easily pleasing it is important that you as a designer still get your point across.
Orientation is the layout of your design and the elements that make it up. Sometimes you automatically set things out to match the shape of the canvas you are working on, it makes you want to align things straight across and not scattered or rounded; working with a circle will cause you to squash things together to make up the design you are working on.
Depth brings out the character of what you are working on, setting thing far, small, or with shadows. Movement can also be added to the depth of your design. One example of depth is the text from Star Wars, when the words to the story are popping up from the bottom of the screen.
The simplest element is also the most complex to work with, motion. Motion can make or break your design with how you set it. If it is too simple it can turn the view off; too complicated and you can lose the viewer almost as soon as the start looking at it.
Framing is the first step in your design to figure how much room you need for your design. This is where you decide the ration of the work that you are designing. The size of you work can be changed after viewing so that you can view it on mobile devices or view screens such as Tv’s or computers.
Staging is what is made up of your director, art director, and camera and stage crew. A great thing to do before filming is laying out a grid of where your props, actors and other equipment needed are placed. Much of the grid layout that you use in video is carried over to web design as well. Traditional graphic artists that try to carry over their traditional print layouts do not succeed as well as the more open designers. Grids are important in that it helps you place things and avoid wasting time on trial and error.
In conclusion to this chapter, there are no real shortcuts. Start with your story board, keep in contact with what your client wants, remember the rule of 3’s.
Tell your critics to go to hell! As an artist I will be asking each day for opinions on my work. The strongest critic I have is myself; my other tough critics will be those that i share the field with. Some will be students; while others are experts, but the only thing that I can do is be myself. I could listen to these critics and let them get me down, or I can weigh their experience, and take it to heart, and improve myself.
THE DESIGN PROCESS. Just looking at this grabs my attention. Before starting a project and jumping head into it, its important to do all the research you possibly can. To many screw ups can happen if training or research is not done first. Plan ahead what your work will be about, and what you are going to put into it, the materials, story line, actors, props, and other media helpful for you to create what you are looking to do.
Tweak your work, and make finishing touches until you are happy with the results. Deliver your work to your client and get paid! Follow up and for web work agree to ongoing commitments.
Keeping a note pad in your pocket to take down notes and thoughts, before they escape you. They can be the key to some kind of perfect art for you, as when you are working on a project, you are constantly thinking of new ideas to perfect what you are working on.
Always study for your brief, there might be some kind of new technology available for what you are working on. Your research will truly set the mood for your brief also. Research will help you avoid many copyright and user agreement problems, and avoid the lawsuits that possibly could pop up.
Experimentation is important that you can see what various ways your work can look like, something might look better one way then the way you imagine it in your head. Be open to the changes that can take place along the way but leave time for you to meet your deadlines.
Sheets of paper are not just sheets of paper when your Brainstorm! Fill these blanks with your ideas, your drawings, your pictures, your poems. Brainstorming is an important step in the creative process.
This chapter begins the books with some of the basics of After Effects, and Adobe Bridge. It gives the beginning terms that we have heard before with flash such as keyframes, and layers. As with Premier movies must be imported into the program in order to be edited and toyed with so that digital effects can be added to. Keyframing allows you to edit live, but go back and edit and toy around with those changes at a later date if you change your mind how you want them to be. There are many parts of the program such as the Application window, the tools panel, the project panel, and the footage panel. You can change the size of the frames you are working with and “rearrange the furniture” so to speak, moving the panels around.
Where else can you work that has Ronald McDonald, 2 big screens, a basketball court, a zombie kit, and a wii to play while working? The Dalton Agency, the not so ordinary place to work. Famous clients some that they can talk about some that they cannot, great advertisements; I think that i am going to be haunted by the First Coast No More Homeless pets add. A dog named Larry with no nuts, poor dog! The break room had couches that could be cleared for a basketball game with the hoop on the downstairs employee lounge. Posters that were recreations of movies, television series, and various other ideas that were turned into Dalton Originals. This place rocked!
For pictures of this amazing place please check out the KU graphics site:
www.kujaxgraphics.shutterfly.com
Just goes to show not just only sane individuals have ideas for movies. Back in the days prior to digital filming there where 10’s of thousands of hours invested in creating just 20 minutes of movie. Adobe CS was not even a though to the mind of individuals that were filming and splicing, so they had to use what resources were available. Extras and actors and actresses are not reliable with small movies when you do a budget film. When you are a known director you are not limited to using your family, friends, and of course starring in it yourself.
Mark Borchardt is a freak of the camera. He sees a scene in almost all of everyday life, working in a cemetery, he could see a movie with the dead people. He was not afraid to use his own possessions as props in his movies such as his cars, or own trailer he lived in with his parents. Using his elderly uncle as a voice and a stand in actor, was kind of strange, in my opinion its not fun to make fun of the elderly. but he had fun doing it.